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◆01The premium brand
KUST
Colouring, bleaching and professional treatments sold to salons. Exacting formulas, a tightly curated range and technical support named Edgar.
Discover KUSTHairmony Group · Pays de la Loire
The group that equips professional hairdressing.
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Hairmony brings together five companies serving hair salons: premium colour, affordable colour, training, technical advice and logistics. A French, independent group, born on the salon floor.
2016the year the group's first brand, KUST, launched
5companies and brands built around the hair salon
100,000professional hairdressers in our community
1 in 2hairdressers reached each month by our content
The ecosystem
Five trades, one shared ground: the salon.
A hair salon doesn’t live on a single need. It buys colour, trains its teams, seeks technical advice, and waits for its parcels. Hairmony has built a company for each of these needs, with one simple rule: every brand keeps its own identity, tone and clientele.
02The private circle
Le KLUB
A closed circle of hairdressers who want to progress: free training, seminars, professional equipment at trade prices.
Discover Le KLUB03The training
The Academy
Short sessions in very small groups, focused on technique: cutting, colour theory, salon skills. Training eligible for funding.
Discover The Academy04Accessible colour
YDOL
Professional colour sold online, with no middleman, at a price that makes colour profitable for the salon.
Discover YDOL05The logistics
GreenLog
The group's warehouse, in Anjou: goods-in, storage, order preparation, dispatch and returns — for our brands and for those who join us.
Discover GreenLogWhy a group
A brand on its own is at the mercy of the market.
A group works it.
The professional hairdressing market is held by a handful of major international players. Facing them, independent salons absorb rising costs, falling footfall and pressure from franchises. We chose to answer this with structure rather than rhetoric.
Two positions, never a compromise
Hairdressing cannot be served with a single offer. KUST answers to expectation and advice ; YDOL answers to fair pricing and simplicity. Two distinct brands, two promises kept separately.
Knowledge before product
Training and technical advice are not an after-sales service: they are trades in their own right, carried by The Academy, by Le KLUB and by our technical assistants.
Control of the chain
Since 2026, the group has operated its own logistics with GreenLog. What we don't control, we can neither guarantee nor improve.
The market
What French hairdressing is going through.
In France, the Union nationale des entreprises de coiffure (UNEC) recorded a 3.1% drop in women’s salon visits in 2023 compared with 2022. Fewer visits, rising costs, a clientele more attentive to price: the profession is working under pressure.
At the same time, colour remains the salon’s main driver: nearly seven in ten women who go to the hairdresser have their hair coloured. It’s the service that brings clients back, the one that builds margin — and the one where the product’s purchase price weighs most heavily.
Our reading is simple. A salon needs a demanding colour when it sells bespoke service, and an affordable colour when it needs to protect its profitability. These two needs often coexist in the same neighbourhood, sometimes in the same salon. A single brand cannot honestly serve both: that is why the group carries several.
Innovation
Artificial intelligence born in a salon, not in a laboratory.
The group develops its own technical colour assistants. They don’t talk about colour: they calculate it. Starting base, target tone level, highlights, dosage, processing time, correcting an unwanted lightening base — the reasoning is that of a colourist, available around the clock.
Each brand has its own, with its own vocabulary and catalogue: Edgar for KUST, Lucy for YDOL. Neither replaces a professional: they simply save the time that hesitation costs.
The founder
Mouns Dridi
Chairman of the Hairmony group.
He knows the trade from the ground up: the salons, the formulas, the margins, the rounds, the end of the month. The group was built from what he saw was missing, market after market, rather than from a plan written in advance.
His method fits in one sentence: test in salon, measure, document, then scale up only once it’s ready.
We don’t sell products to hairdressers. We equip a trade.
Journal
What we observe in the trade.
Colour profitability in the salon: what a tube really costs
Fewer visits, rising costs, and a colour service that determines annual margin. How to honestly calculate the cost of an in-salon colour.
LireOutsourcing logistics when you sell fragile products
What to add up before comparing a logistics provider's quote to in-house preparation, and why fragile products change the calculation.
LireArtificial intelligence in the hair salon: where it helps, where it doesn’t
Formulas, availability, repetitive tasks: what AI actually changes in a salon — and the promises to set aside.
LireContact
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