01The premium brand
KUST
Colouring, bleaching and professional treatments sold to salons. Exacting formulas, a tightly curated range and technical support named Edgar.
Discover KUST
Our companies and brands
The group’s ecosystem
KUST, Le KLUB, The Academy, YDOL and GreenLog: five entities, five trades, one profession to serve.
Five answers to five real needs.
A hair salon doesn’t have one problem, it has five. It needs to buy a colour that lasts, protect its margin, help its team progress, get a technical answer when the hair doesn’t respond as expected, and receive its orders on time. The Hairmony group has built a company for each of these needs.
These companies don’t overlap. They have different names, different websites, different prices and different ways of speaking, because they don’t address the same moment in a salon’s life.
The entities
02The private circle
Le KLUB
A closed circle of hairdressers who want to progress: free training, seminars, professional equipment at trade prices.
Discover Le KLUB03The training
The Academy
Short sessions in very small groups, focused on technique: cutting, colour theory, salon skills. Training eligible for funding.
Discover The Academy04Accessible colour
YDOL
Professional colour sold online, with no middleman, at a price that makes colour profitable for the salon.
Discover YDOL05The logistics
GreenLog
The group's warehouse, in Anjou: goods-in, storage, order preparation, dispatch and returns — for our brands and for those who join us.
Discover GreenLogHow to choose
KUST or YDOL: two brands, two logics.
The question comes up often, so let’s answer it plainly. This isn’t a matter of a high-end range and a low-end range: these are two different ways of doing colour in a salon.
| KUST | YDOL | |
|---|---|---|
| Promise | Rigour, curation, guidance | Direct pricing, simplicity, availability |
| Relationship | Ongoing advice, a human touch, bespoke service | Free online ordering, quick response, autonomy |
| Which salon | One that sells value and diagnosis | One that needs to protect its colour profitability |
| Technical assistant | Edgar | Lucy |
| Where to buy | pro.kust.fr | ydol.co |
Both brands belong to the same group, but they are commercially independent: catalogues, prices, customer accounts and technical services are all separate.
Frequently asked questions
Yes, but each brand has its own customer account, catalogue and terms. A KUST account does not give access to YDOL, and vice versa.
No. The Academy welcomes all hairdressing professionals. Le KLUB is a subscription circle that gives access to additional benefits, training among them.
No. GreenLog handles logistics for the group’s brands, and opens its warehouse to outside brands, primarily in cosmetics and fragile products.