The group's premium brand
KUST
Colour, lightening and professional care for salons that sell excellence. The group's founding brand, established in 2016.
The brand
KUST, the brand for hairdressers who don’t do things like everyone else.
KUST is the founding brand of the Hairmony group. It was established in 2016 by Mouns Dridi, after several years spent in direct contact with salons. It is aimed at hairdressers looking for a demanding colour, ongoing advice and a relationship that goes beyond an invoice.
The catalogue covers permanent colour, lightening, technical care and finishing products. The brand is distributed exclusively through professional channels, never through mainstream retail, and its catalogue remains deliberately tight: every product must have a reason to exist in the salon.
What sets KUST apart
- Highly pigmented formulas, developed with a partner laboratory since 2016, for tones that last and thorough grey coverage.
- Human support: a KUST hairdresser has a point of contact, not a form.
- A school and a circle: the brand also runs The Academy and Le KLUB, which extend the relationship well beyond the product.
- A dedicated technical assistant, Edgar, who advises on formulas, dosages and colour corrections.
Universe
A black, clean aesthetic, without fuss.
KUST speaks sparingly and keeps a professional distance. Its communication doesn’t chase familiarity: it shows the work, the finished looks, the technique, the artists behind it. Black, white and graphic restraint are its signature.
It’s this consistency that has built trust: a French brand, run by people who know what they’re selling, and who accept that they won’t please everyone.
Where to buy
A shop reserved for professionals.
KUST products can be ordered at pro.kust.fr, after opening a trade account. The site serves France and several European markets, with tiered discounts, pick-up points and orders prepared by the group’s warehouse.
Frequently asked questions
KUST was founded in 2016 by Mouns Dridi. The brand is today the founding company of the Hairmony group, based in Saint-Barthélemy-d’Anjou, near Angers.
No. KUST is a professional brand, distributed to hair salons and independent hairdressers holding a trade account.
The formulas are developed with a European partner laboratory, with which the brand has worked since its founding in 2016.
They are two distinct brands within the same group. KUST is a premium brand built on advice, curation and support. YDOL is an affordable colour brand, sold online, designed for salon profitability.