Affordable colour
YDOL
Professional colour sold online, with no middleman, at a price designed for salon profitability. Founded in 2024.
The brand
Professional colour that doesn’t break the salon’s budget.
YDOL is the Hairmony group’s affordable colour brand. It was founded in 2024 by Mouns Dridi, with a simple idea: a good-quality professional colour shouldn’t cost a salon what it costs today.
The brand is sold exclusively online, to professionals. No sales rep network, no paper catalogue, no middleman’s margin: the price reflects what the product and its delivery actually cost. This isn’t a low-end product, it’s a different cost structure, and we stand by it.
The Yconik range
Yconik permanent colour is the brand’s flagship product: a 100 ml tube, 65 shades, a controlled ammonia content, and a dosage designed for salon yield. The range is completed by lighteners, developers, after-colour care and everyday accessories.
Why this matters for a salon
Colour is the service that builds a salon’s margin, and it’s also the one where the purchase price weighs most heavily. When nearly seven in ten clients have their hair coloured, a few tens of cents per tube change the end of the month. YDOL was born from that calculation.
The tone
Young, direct, a little cheeky.
YDOL keeps things casual, gets straight to the point and doesn’t take itself too seriously. It’s a digital brand, made for professionals who order from their phone between two clients and have neither the time nor the appetite for a sales pitch.
Behind the light tone, the seriousness lies elsewhere: in the formula, in stock availability, and in technical support.
The service
Lucy answers while the salon is working.
The brand provides Lucy, a colourist assistant available through the website and by message. She gives a formula, a dosage, a tone correction, or steps to fix a colour — drawing on the YDOL catalogue, not on generalities.
Customer support can be reached via WhatsApp, at the times when a salon genuinely needs an answer.
Frequently asked questions
YDOL was founded in 2024 by Mouns Dridi. The company is based in Paris and is part of the Hairmony group.
No. The brand is affordable because its cost structure is lean: direct online sales, no sales force, digital communication. The formulas are made by a European professional laboratory.
Yes. YDOL sells only to hairdressing professionals. Account creation is done online and ordering is free, with no minimum imposed by a sales rep.
The brand serves mainland France and Belgium, and its website is available in several European languages.